Job Title
Director of Marketing
Team
Marketing Team
Reports to
VP of Mission Advancement
Job Description Overview
You will take the lead in developing and maintaining the marketing strategy for Cafe 1040, including social media outlets, email marketing, communications, web presence, branding and brand consistency, advertising, media relations, marketing materials, and promotional ideas. Using any and all tools available, you will develop a strategy for penetrating our target audiences—potential mentorship participants, missions leaders and influencers, donors, fans, and staff—and influencing their hearts toward the mission and vision of Cafe 1040. The marketing team serves needs across the company, and you'll be collaborating to assist those teams in their specific roles in accomplishing the mission and vision of Cafe 1040. Specifically, you will help our mobilization team in lead acquisition and nurturing, and our development team in fine-tuning projects to engage our donor base.
REQUIREMENTS:
Critical Qualities
Mature Christian faith and agreement with Cafe 1040’s statement of faith
A passionate follower of Jesus Christ with a proven devotion to the habits necessary to maintain daily relationship with him
Possess a longing for the fulfillment of the Great Commission
Creative mind with a bend toward marketing and branding
A keen eye for simple design techniques
Reflect personal and public integrity in line with Biblical principles
Skills and Experience:
Eye for excellence in production
Demonstrated ability to create and manage a website (both visually and functionally)
Proven experience in use and strategies of marketing
Experience using various marketing platforms and analytics
Demonstrated ability to work on teams
Experience successfully leading a team(s) of people
Ability to influence and work within team dynamics to move projects forward in the midst of competing demands
Ability to meet deadlines and perform under pressure
Strong written and verbal communication skills
Strong time management skills
Strong interpersonal skills
Quick learning and self-teaching
Patient and adaptable disposition to changing circumstances
Strong multi-tasking and problem-solving ability
English speaking
Skill in MS Office Suite and Apple OS
Video-editing experience preferred
Project Management experience preferred
Website design experience preferred
Knowledge of SEO preferred
Specific Job Duties, Tasks, and Responsibilities:
Ensure consistent maintenance and betterment of the Cafe 1040 visual brand and voice
Maintain current awareness of market competitors and partners to ensure proper current positioning and anticipate future needs
Provide consulting for all program and product offerings to ensure that the ministry model and philosophies are current with the market for 18-29 year mission-minded Americans, as well as the best practices for frontier missions
Serve any design and print needs of the various teams for the company, including print materials, resources, t-shirts, stickers, partner website content, and corporate email campaigns
Plan, execute, and manage all public content shared on the company website, social media channels, and email communications, including
Corporate social media strategy and content, including any delegated social media users
Content calendar creation, delegation, and execution for blog and social platforms
Email marketing calendar for all drip and email updates for various segmented audiences
Advertising strategy on all platforms for major campaigns for mobilization and, as needed, development
Assist the US Team in mobilization through consulting on both content and process
Consult, as needed, for any event-based opportunities for any of our teams to ensure brand consistency
Support and uphold the policies, values, and statement of faith of Cafe 1040
Maintain sustainable funding levels for role through Cafe 1040 support-raising model
Actively take the opportunities to mobilize those people in the scope of your influence toward involvement and investment in the mission and vision of Cafe 1040
Nothing in this job description restricts Cafe 1040’s right to assign or reassign duties and responsibilities to this job at any time. Responsibilities occasionally may require an adjusted work schedule, and evening/weekend hours in order to meet deadlines.
