What Coca-Cola Teaches Us About The Gospel

This post is written by a Cafe 1040 overseas staff.

Remember the really famous 'Hilltop' Coca-Cola ad from the '70s about buying the world a Coke? It was a little before my time, but it's one of the most famous ads of all time. It was also the closing scene of the series Mad Men, if that's more your style. The song in the ad also talks about wanting to teach the world to sing in perfect harmony. Definitely from the '70s!

I snapped this photo of Coke cans in a wheelbarrow a few weeks ago on our Fishing Village excursion.

The village finally got 24-hour electricity just a few months ago (before it would shut off for at least 12 hours overnight). The interesting thing is they've had a steady supply of Coke for decades.  One of the locals I often stay with owns a little store on the island. She gets Coke delivered by boat, and then distributes it to cafes in the village with her wheelbarrow. It's quite a system they have in place, and it really made me think.

If you want something bad enough, you figure out how to make the supply chain work: boats, wheelbarrows . . . whatever it takes! 

There is virtually no place in the world where you can't buy a Coke, and the Coca-Cola logo is one of the most recognized symbols in the entire world. Coke is not even good for you.

So what's the point? In 130 years, Coca-Cola has not only figured out how to distribute its product to the entire planet, but also how to convince people around the world that they should buy this beverage on a regular basis.On the other hand, as Christians, we have the Good News of Jesus Christ. And yet . . . there are more than 2 billion people who know the name Coke and don't know the name Christ. Let's find a wheelbarrow and do whatever it takes to get it done. 

"Give praise to the Lord, proclaim his name; make known among the nations what he has done. Sing to him, sing praise to him; tell of all his wonderful acts." -Psalm 105:1-2